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Worcestershire Royal Hospital achieves international recognition for supporting mothers and babies

New parents in Worcestershire are benefiting from receiving the best information on feeding their babies and building relationships with their babies, after the maternity units at Worcestershire Royal Hospital were awarded Baby Friendly accreditation.

Worcestershire Acute Hospitals NHS Trust were reaccredited by UNICEF’s Baby Friendly Initiative (BFI) meaning that all maternity units in Worcestershire are recognised as being baby-friendly.

The BFI is designed to support breastfeeding and parent infant relationships by working to provide the best care for mothers and babies and is based on a global accreditation programme by UNICEF and the World Health Organisation.

Baby friendly facilities provide parents with the best possible care to build close and loving relationships with their baby and advice on how to feed their baby in ways which will support health and development.

Worcestershire Acute Hospitals NHS Trust first achieved BFI accreditation in 2011, but has been reaccredited again - proving standards have remained high over the past five years, following the team’s hard work to ensure the most accurate information is given to mothers and families.

Evidence from the BFI has shown that breastfeeding benefits both mother and baby. Breastfeeding is also known to have wide-reaching and long-lasting positive effects on a baby's health and development.

Specialist Midwife and Infant Feeding Advisor at Worcestershire Royal Hospital, Becky Davenport said: “All of the maternity team work hard to make sure that the mums-to-be we see have all the information and support they need.

“We are so pleased to achieve this recognition once again. We were delighted to achieve our first full accreditation in 2011 and are thrilled to be told we have maintained these high standards ever since.”

4ward is our Trustwide culture change programme which is helping us build a more positive, supportive workplace for the benefit of our patients and colleagues. At its heart are our four 4ward Behaviours.