Our Board

Richard Haynes - Director of Communications and Engagement

Richard Haynes, Director of Communications

Richard Haynes joined our Trust on 6th September 2017 as Director of Communications and Engagement. 

Richard is a strategic communications, public relations and engagement professional, with extensive NHS board level experience in challenged, high-profile and politically sensitive organisations.

With a career background in newspaper journalism and private sector PR, he became Worcestershire Acute Hospitals’ first Head of Communications in 2001 - a post he held until 2010. Since then he has taken on a number of senior in-house and interim/consultancy roles in NHS organisations across the country, on both the provider and commissioner side.

Richard is a Chartered PR Practitioner, a status awarded by the Chartered Institute of Public Relations (CIPR) in recognition of his high professional standards, integrity and commitment to professional development. He is also a mentor on the CIPR’s national mentoring scheme for PR professionals.

Richard lives in Worcestershire with his wife and two children who are both at school locally.

He says: “Coming back to this Trust feels like coming home. This is where I met the people who opened my eyes to the challenges and rewards of working for the NHS, and it’s where I decided that the NHS was where I wanted to spend the rest of my working life.

“I’ve seen the difference that good communications and effective engagement can make to organisations which are striving to turn themselves around, and I’m genuinely excited by the prospect of working with my new colleagues, our patients and our local community to help build a better future for our hospitals.”

 

4ward is our Trustwide culture change programme which is helping us build a more positive, supportive workplace for the benefit of our patients and colleagues. At its heart are our four 4ward Behaviours.